PRCOOL China Youth ConsultanCy CHINA Youth Intelligence P.R.Cool specialises in providing China youth marketing intelligence and consultancy services. Our network can help you understand the China X Generation. If you are a cool brand seeking to enter the China market, an OEM that needs to add some “cool” attributes to your marketing and products, or, you just need some assistance meeting the cool kids in China, P.R.Cool will show you how. P.R.Cool specialises in ACTION SPORTS in China. For 5+ years P.R.Cool has been recording, and along way directly working and assisting the growth of Action Sports in China “Cool” culture is rapidly expanding in popularity in China, and P.R.Cool has fresh data to prove it! *PRCool Client Study Dec 2008 With more than 60% of surveyed 18-35 yrs population stating they are “interested” or “very interested” in Action Sports. *This study was done over 3 cities and involved 900 direct interviews of random people in China. Our own recent data shows the Chinese youth are brand smart and IT savvy, they also aware of much more than just loud TV commercials before choosing to buy one product over another. Targeting Chinese youth requires multiple marketing platforms, all finely targeted with the right attributes and the styles to match consumer preferences and, importantly, fit the peer-group range of choice. For client privilege we can’t share more details, but to learn more about how we provide market insights for niche vs mass market cultures contact P.R.Cool home skate school intelligence Journalism * Click here to read articles by P.R.Cool. design About PRCOOL Journalism